March 18, 2010 at 11:19 am , by Sue Erneta
As a fashion editor and a mom, I shop for my kids clothes in a different way than most moms. I plan their wardrobes like I’m styling a shoot. Pieces must work together and although comfort is key with kids, they still have to look cute, right?
I’m lucky to be blessed with 2 beautiful daughters who look great in everything but when I’m hunting for great clothes, these are my go-to resources.
1. Crewcuts - My hands-down favorite. The cute styling in the catalog is to-die-for but even the basics are perfect. (Yes it’s pricey for kids so I shop the sale section of the website or wait for Grandma to offer!) Sophia loves it too—why else would she choose her Crewcuts silver sequin cardigan and tutu skirt to meet Ariel?
2. Gap - People think of Gap as basic but some of my girls’ cutest items—like the faux fur vest above on Lily that I scored on the sale rack for $6—are from this denim giant. Prices are decent but sales are abundant so I like to wait.
3. Old Navy - No need to wait for the sale here. Prices are amazing and lots of the kids’ clothes have a nice sense of humor. I get a lot of matching items here because the “times 2″ price is still decent.
4. 77 Kids – The kids division of American Eagle is a great place to get super stylish pieces like the gladiator sandals and boyfriend jeans (above) that Sophia will be sporting this summer. When she got this outfit, she was so excited that she posed for a mini photo shoot.
5. Mini Boden – Pricey but totally unique. If I had a boy, he’d wear only Mini Boden and Crewcuts. The prints for kids are great—this strawberry bathing suit is a favorite of Sophia’s.
6. Target - When my mom took Sophia to see the Nutcracker last Christmas, she searched high(-end) and low for a perfect dress before settling on the red dress and white faux-fur coat above from Target. Sophia called them “a dream come true.” Items come and go very quickly so I walk through the kids department every time I stop in for Pampers or Tide.
7. Lands’ End – I haven’t bought anything here in awhile (not since this paisley halter top) but I just got the new kids catalog and it’s adorable. Lands’ End is now back on my shopping list.
8. The Extras: Throw in a couple dresses from H&M and Janie and Jack, and my favorite navy and white stripe tee from Peter Beaton in Nantucket, and you’ve got a great wardrobe that any little girl would love.
So, tell me…where do you shop for your kids’ clothes?
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