Fashion Editor Secrets To Scoring Great Deals

May 4, 2010 at 2:15 pm , by

bargain openerI know sometimes when you look at our fashion pages, you might wonder why everything is so expensive. There’s a simple reason: We need to list the full retail price of each item—but most people don’t pay the full retail price. At least I don’t. And neither should you.

In the Bargain Bulletin story in the May issue of LHJ, you’ll find all my best tips for scoring deals: shop designer collections at Target, follow the advice of your favorite shopgirl, and my favorite, sign up for email alerts with must-have brands. Sure, daily emails can be annoying (I just got one that said, “All shorts $39.50!” What? Since when is that a deal?) but the subject of the email will usually tell you if it’s worth opening so you can delete quickly.

Here are some great deals I’ve seen in the past 2 months via the sale alerts I’ve subscribed to. Of course they’re over now but if you sign up, you could hear about more like these!

Fourty percent off all dresses at, 40 percent all shoes at for 5 hours only, 40 percent off any new full-price merchandise at if you buy 3 items, 30 percent everything (full-priced and sale merchandise) one-day only… And my absolute favorite: 20% off (or sometimes even 30%) of all sale merchandise at This is the way that I score great gifts for my husband, a hip wardrobe for my daughters and lots of pretty and well-made clothes for myself.

Here are my recommended quick links to sign up for email sale alerts: JCrew, Kenneth Cole (click Sign Up For Email), Ann Taylor, Loft, Gap, Banana Republic, Old Navy, Bloomingdales,and Macys.

So log on, sign up and start saving!