A Shoppable Video Storybook from Ralph Lauren
August 19, 2010 at 3:47 pm , by Sue Erneta
I love children’s books. Who doesn’t, right? Luckily my daughter, Sophia, and I tend to like some of the same themes: a little fashion (like Birdie’s Big Girl Shoes), great art (like Abuela), and imaginative kids (like Olivia). So, when I saw The RL Gang, A Fantastically Amazing School Adventure, I know she’d be as smitten as I was.
But The RL Gang is no ordinary book, it’s a completely shoppable video storybook featuring Ralph Lauren childrenswear. It’s a treat for the eyes (thanks to live action kids—adorably dressed, of course—against an animated background) and the ears (it’s narrated by Harry Connick, Jr. who my singing, piano-playing family just loves). It begins: “This is the story of a not so ordinary group of children who came to school and had a not so ordinary day.” The children go on an adventure thanks to “an incredibly incredible book” brought by their teacher, Professor Randolph Lattimer.
And here’s the bonus, after you enjoy the great fantasy story (and I’m sure you will), you can click to buy any of the kids’ clothing featured in the book. (I’m thinking about Zoe’s purple dress for my girls.) Love it so much you want a hard copy? No problem. You can order one here. Enjoy the story!
Categories: Family, Fashion, Ladies' Lounge | Tags: being a mom, books, kids, motherhood, Ralph Lauren, reading | 5 Comments
5 Responses to “A Shoppable Video Storybook from Ralph Lauren”
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Written on September 26, 2010 at 9:20 pm, by 4 Things Marketers And Retailers Can Learn From Ralph Lauren’s Shoppable Storybook | Digital Aftershock
[...] As the story unfolds, viewers are invited to move the mouse over the story to explore and shop. After enjoying the story, viewers can “look inside The RL Gang’s closets to shop their looks” or click through to shop all Ralph Lauren Children’s products. So what can marketers and retailers learn from the video storybook that Ladies Home Journal calls “a treat for the eyes“? [...]
Written on July 29, 2011 at 8:21 pm, by Prada Outlet Store
I’m not going to lie I ? DOG!
Written on December 25, 2011 at 11:21 pm, by 酒店經紀
Getting ready for my Jersey holiday weekend.
Written on January 1, 2012 at 9:25 pm, by 高雄酒店經紀
What a year it’s been! It’s ended on quite a beautiful note. Happy New Year, Beauties!
Written on September 17, 2012 at 2:47 am, by icon archive
You are mistaken. Let’s discuss.
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