Do Good: You Click, Companies Give, Girls Get a Chance

March 17, 2011 at 3:32 pm , by

96We need your help! General Mills and Merck have committed to donating $900,000 (!) to Join My Village, a program that helps fight poverty in Malawi, run by our friends at CARE. The initiative helps lift whole African communities out of poverty (and hunger) by giving girls the tools they need to spark change, whether that’s fertilizer to grow corn or teachers and school supplies. On the site your clicks help unlock tokens—and $1 donations—to the cause.

So what can you do? If you go to JoinMyVillage.com right now and sign up with the code “JMV4LH,” it will release $5 (for the first 2,000 LHJ readers) to help these women and girls in need, and then of course you can stick around and keep learning and unlocking dollars. These girls’ stories are so powerful that I’d watch and read even if there wasn’t a donation attached—but how awesome is it that there is?

So go right now and sign up! A few minutes of your time could truly change lives.