November 22, 2011 at 10:42 am , by Gabrielle Porcaro
Who’s braving the stores on Friday? Need some advice? Here are some tips from me, someone who’s been shopping on Black Friday for as long as I can remember (it’s a tradition with the ladies in my family) and a real “expert” Michele Rothstein, Senior VP of Marketing for Premium Outlets / Simon Property Group, and the ones who pioneered the “midnight openings’ over a decade ago.
Don’t go on an empty stomach. After an incident a few years ago, my mother refuses to go shopping with me until I have had my morning coffee (I mean no one should do anything with me without coffee). Eat a good breakfast, break for lunch or bring snacks. Don’t let low blood sugar slow you down.
Timing is everything. Rothstein points out that many stores offer extra savings as an incentive for early shoppers. If you aren’t an early bird, shop later in the day to avoid some of the larger crowds. Also find out which store open before midnight and extend throughout the weekend.
Choose your shopping partners wisely. Black Friday shopping isn’t for the weak. As Rothstein states: “It is power shopping at its best. You should shop with people who also love to shop and enjoy the thrill of the hunt.”
Dress appropriately. Wear comfortable shoes and non-fussy clothes. Also carry the right purse. Cross-bodies will keep your hands free for bags.
Don’t hesitate. Another tip of Rothstein’s: If you see it and love it, buy it because it will be gone soon. Merchandise sells fast and the item may never be sold again, especially during the After-Thanksgiving Weekend Sale when the deals are unbeatable.
Stick to a budget and bring a list. When shopping for yourself, only buy what you truly need. Have a list of all the gifts you need and what you’d like to spend on each one.
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