Lego for Girls
February 16, 2012 at 3:39 pm , by Sue Erneta
I’ve always been a fan of Lego. My rule is build it first with the directions, then take it apart, be creative and rebuild it however you want. And as I wrote about back in this post, I’ve always been surprised and impressed by my daughter’s ability to construct the structure as it was intended and then to be completely creative and come up with something that I never would have dreamed of. It’s that combo that makes Lego such an amazing toy.
Sure, the designs are a little more boy-centric but that has never posed a problem for my girly-girl. She loved playing with Buzz Lightyear in this set or building a helicopter with this set. So, when I started hearing about Lego’s new girl-centric toys, I was perplexed. Why do we need those? And I wasn’t the only one confused. There were lots of people buzzing about traditional gender roles.
So when a Lego publicist offered me a set of the new Lego Friends collection to try with my kids, I was thrilled. Was this the original Lego we loved? Or an over-the-top pinkified version? We received Olivia’s Tree House and took it with us on vacation. You could see the differences right away – lots of pink and purple plus more characters: a brunette named Olivia and her pet cat and bird. The reason: the Lego folks found through research that while boys like to build structures, girls like to build environments and play within them. And play we did! Those pieces were reconstructed day after day. Olivia herself even joined us for dinner a few times. And when Sophia’s interest in the tree house momentarily waned because “it doesn’t have a disco ball”, we remedied that situation with a ball of tin foil and a piece of a broken bracelet. (See picture.)
Bottom line: Did my girly-girl like Olivia’s Tree House? Yes! But she also loves every other Lego set she’s ever played with. Now that we’re back home from vacation, I can’t wait for Olivia and her pets to meet Buzz Lightyear and Woody. They’re going to have a blast together.
Categories: Ladies' Lounge | Tags: | 11 Comments
11 Responses to “Lego for Girls”
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Written on February 17, 2012 at 8:56 am, by Suzy
My kids grew up playing with Legos, and now my grandkids are playing with them!
Very few toys have the staying power and durability that these little plastic blocks and accessories have.
I remember back in the early days, the “special” pieces were fewer and so more precious. Even when the sets started coming out, my kids always integrated the pieces from one set to another.
I will be interested to see if my granddaughter likes these new Lego sets targeted for girls.
Written on February 17, 2012 at 6:02 pm, by Toma
How interesting! I am now taking part of LEGO’s development/idea site with a project based on a clean environment theme, “Green Guardians”. People that go tho the website can click support and if enough support it, it will be considered for production. http://lego.cuusoo.com/ideas/view/9665
I have twins, a boy and a girl, and I definitely see how much my daughter enjoys my sons(many) play sets. I am designing this project with boys and girls in mind, because of some of the reasons that are listed here!
Written on February 21, 2012 at 1:15 pm, by Beth
Lego already has a product for girls–they’re called Legos.
Now, I love pink. If they want to make the same product in “girly” colors, that’s fine. But it is downright condescending to take away the complexity of what can be built, add boobs to the little Lego people, and tell me it’s now perfect for my daughter.
When I played with Legos, I didn’t want to pretend my busty Lego people were out shopping. I wanted to build a tower taller than my brother’s.
This new line of product is very disappointing.
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