May 7, 2013 at 3:12 pm , by Julie Bain
Look out, pink: Here comes orange. We saw a lot of this hot color on Melanoma Monday this week. It’s part of the American Academy of Dermatology’s SPOT orange campaign to raise awareness and promote early detection of skin cancer. “Unlike other types of cancer, skin cancer provides visual warning signs that can be detected on the surface of the skin in the form of a spot that changes, itches or bleeds,” says AAD president Dirk M. Elston, M.D. “When caught early, skin cancer has a 98 percent cure rate, which is why it is so important for people to know the warning signs and see a dermatologist for proper diagnosis.”
The AAD even sent out packages of orange m&ms imprinted with their logo and the #SPOT orange hashtag. That led some melanoma advocates to cry foul, saying the disease that kills one person every hour is not sweet or fun and should be taken more seriously. Some also say that black is the color of melanoma awareness and feel offended by orange, the color of “fake tans.” We understand how serious and deadly melanoma can be but we also say, whatever works!
Something needs to be done—and now. Melanoma is on the rise among young people, especially young women who have done indoor tanning. In fact, the FDA is considering really cracking down on this dangerous habit. Meanwhile, it’s proven to be carcinogenic, so steer clear.
There are lots of helpful tools and links on the AAD site to motivate you. My favorite is this downloadable Body Mole Map, which can help you keep track of spots that may be changing—and includes photos of what to look for. I’m using mine! You still have to see a dermatologist regularly, though, for a professional skin check. (See my video on what to expect here.)
Another must-read (okay, I wrote it) is our story in the June issue of the Journal: “Freckle, Mole or Skin Cancer?” In it, a woman who was seven months pregnant saw a small black spot on her leg and thought it was a tick. It wasn’t.
Our story also has great advice on what you need to know about getting a biopsy, and how to trust your instincts about any suspicious spot on your body. Plus the latest on sunscreens, which are getting better all the time. Remember: You have the power to prevent skin cancer.
Addendum: Read the AAD’s response to the color controversy on its Facebook page.