baby gear

Do Good: Baby Goods That Give Back

July 8, 2010 at 2:34 pm , by

Maira Kalman for Target's Baby Buggy lineIf you’ve got a baby shower coming up, or little ones of your own at home, snap up some adorable onesies and diaper bags from Target’s new Baby Buggy line. Ten percent of each purchase—up to $500,000!—goes back to Baby Buggy, a charity founded by Jessica Seinfeld (yep, Jerry’s wife) that donates baby clothing and gear to needy families. Different guest designers will create products for the line, selling exclusively at Target over the next year. The first designers up are Maira Kalman, an illustrator whose drawings grace onesies and bibs, like these at left, and Petunia Pickle Bottom, a company known for its chic diaper bags. The prices range from just $4 for a two-pack of bibs or caps up to $50 for a bag. See more of the collection here.

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