November 22, 2011 at 10:42 am , by Gabrielle Porcaro
Who’s braving the stores on Friday? Need some advice? Here are some tips from me, someone who’s been shopping on Black Friday for as long as I can remember (it’s a tradition with the ladies in my family) and a real “expert” Michele Rothstein, Senior VP of Marketing for Premium Outlets / Simon Property Group, and the ones who pioneered the “midnight openings’ over a decade ago.
Don’t go on an empty stomach. After an incident a few years ago, my mother refuses to go shopping with me until I have had my morning coffee (I mean no one should do anything with me without coffee). Eat a good breakfast, break for lunch or bring snacks. Don’t let low blood sugar slow you down.
Timing is everything. Rothstein points out that many stores offer extra savings as an incentive for early shoppers. If you aren’t an early bird, shop later in the day to avoid some of the larger crowds. Also find out which store open before midnight and extend throughout the weekend.
Choose your shopping partners wisely. Black Friday shopping isn’t for the weak. As Rothstein states: “It is power shopping at its best. You should shop with people who also love to shop and enjoy the thrill of the hunt.”
Dress appropriately. Wear comfortable shoes and non-fussy clothes. Also carry the right purse. Cross-bodies will keep your hands free for bags.
Don’t hesitate. Another tip of Rothstein’s: If you see it and love it, buy it because it will be gone soon. Merchandise sells fast and the item may never be sold again, especially during the After-Thanksgiving Weekend Sale when the deals are unbeatable.
Stick to a budget and bring a list. When shopping for yourself, only buy what you truly need. Have a list of all the gifts you need and what you’d like to spend on each one.
November 24, 2010 at 11:51 am , by Sara Dayton
I’ve left the house to shop on Black Friday only once. I came home with plenty of bargain purchases, but I was also permanently scarred by the crowds of rabid shoppers. Now I spend the day after Thanksgiving eating leftovers and shopping from the comfort of my living room.
One of the most exciting parts of this year’s shopping craze is the number of stores using Facebook to promote their Black Friday specials. Instead of scouring the internet for deals, I’ll simply “Like” my favorite stores’ fan pages and they’ll send coupons and promotions right to my inbox. How convenient is that? As a bonus, many stores are also offering sweepstakes and giveaways to their Facebook fans. (Of course, if you really love the idea of free stuff, enter our Holiday Gift Guide Giveaway.)
For discounts and deals on everything from art and décor to home improvement supplies, check out the Facebook pages of participating sites like Lowes, Overstock.com, and Soap.com. And don’t think that only the big chains are using Facebook promos—many local businesses use the site to advertise special deals directly to their fans. You can show support for your favorite indie shops and restaurants this weekend on Small Business Saturday. American Express is giving registered Cardmembers a $25 statement credit when they shop at participating small businesses on Saturday November 27th.
So search around for your favorites, both big and small, and get ready to save!
How will you spend Black Friday–shopping online or in the stores? Or relaxing and recovering from a day of big eating?