June 16, 2011 at 9:15 am , by Ron Kelly
For the second year in a row, Ladies’ Home Journal kicked off CMA Music Festival week by hosting a volunteer afternoon at Second Harvest Food Bank of Middle Tennessee. This year, though, the afternoon also served as a kickoff for our brand spankin’ new partnership with CMT One Country. Click here to read about how our partnership’s Do Good Rewards program can lead to you winning a trip to the CMT Music Awards in Nashville next year!)
We had some amazing musical talent lending us their muscles and elbow grease for the afternoon, including Steel Magnolia, Jimmy Wayne, Crystal Bowersox, Carter’s Chord, Margaret Durante and Coldwater Jane. Along with reps from both LHJ and CMT, these artists donated some of the very little free time they had during their frenetic week to sweat alongside us prepping supplies for Feeding America‘s BackPack program, which was designed to meet the needs of hungry kids at times when other resources aren’t available (such as weekends and school vacations). By the afternoon’s end, our volunteers had prepped 2,107 bags of food for the program! At the CMT Awards the next night, other musical acts signed some symbolic bags to be auctioned off to raise more funds for the program, to which CMT makes a generous donation in lieu of those pricey artist gift bags other awards shows usually give out.
To keep the spirit of our volunteer afternoon alive, LHJ and CMT are now partnering up for a Do Good Summer Virtual Food Drive. If you’re able, we’d love it if you could contribute to it, which will then in turn provide much needed food to programs such as the BackPack effort. Any amount is greatly appreciated. Of course, if you’d like to volunteer at a Feeding America food bank, that’s another great way to do good and make a difference. As you can see from the slideshow below (with Carter’s Chord’s “Love a Little Bigger” as a musical background), our volunteer afternoon was a lot of hard work but also a lot of fun. Click here to find the nearest food bank in your area. Be sure to let us know how it goes!
For more pictures from our volunteer event, additional info on the BackPack program and stats from Second Harvest, read on after the jump.
All photos by John Russell.
Categories: Do Good, Entertainment, Food, Fun, Ladies' Lounge | Tags: Carter's Chord, CMA, CMT, Coldwater Jane, country music, Crystal Bowersox, Do Good, Feeding America, Jimmy Wayne, Margaret Durante, Nashville, Second Harvest, Steel Magnolia | 5 Comments