April 15, 2014 at 8:00 am , by Bethany Cantor
Just in case you needed a good deed to justify your beauty shopping, the teams at QVC and CEW (Cosmetics Executive Women) are partnering for the Beauty with Benefits campaign to raise funds for Cancer and Careers.
Cancer and Careers empowers, educates, and provides essential tools to people with cancer so they can thrive in the workplace.
The campaign features a PSA by actress Tiffani Thiessen and a two-hour fundraiser on QVC on Thursday, April 17th at 8pm.
“Cancer in the workplace is so prevalent yet it’s an issue that rarely gets discussed,” said Thiessen. “I am excited to work with QVC and CEW to support such a worthy cause. I love that I get to use a fun thing like makeup to shed light on such a powerful message.”
During the two-hour live event viewers will be able to shop products from 19 prestige beauty brands including Fresh, bareMinerals, Philosophy, and more. (The items will also be available online)
For this initiative, 80 percent of the purchase price of donated merchandise will benefit Cancer and Careers, a charitable program established by the Cosmetic Executive Women foundation.