cruelty-free

A Kinder Beauty: No Animal Testing Here

December 3, 2009 at 12:50 pm , by

bunny logo When I was younger, I used to search the beauty aisle for any brand that touted on its label that it didn’t conduct animal testing. Often, there were very few brands that I was able to choose from. Thankfully, we’ve become more conscious of our impact on the Earth and the critters that share it with us.

I was amazed when I did a recent search of “cruelty-free” beauty companies and came up with a long list that ranged from large beauty behemoths like Estee Lauder and Avon to smaller indie brands like Tarte, who recently received the PETA-approved cruelty-free seal. (Guess what? PETA also certifies that a certain number of their products are vegan-friendly, too, meaning they don’t contain any animal-based ingredients or use animal by-products.)

Look for the cute bunny logo with heart-shaped ear, whichs signals brands that don’t test on animals. Good to know: Companies that use this logo have been vetted by PETA as cruelty-free; you may have a favorite brand that hasn’t applied for this status but maintains animal-free testing.