May 13, 2010 at 6:08 pm , by Beth Roehrig
Last night Courtney and I went to the opening of The (Purely Paper) Flower Shoppe, a limited-time only collection at the West Elm on 62nd and Broadway here in NYC. Super-talented event producer David Stark and his team transformed the store, filling it with hand-made garden-related items (including, yes, flowers) crafted from the pages of old books. While you might see destroying books as a bad thing, many crafters think of this as upcycling since tons of tomes, like old computer manuals and well-worn paperbacks, end up in landfills every year. These paper projects, from découpage to origami, turn the unwanted pages into something useful and beautiful. While The (Purely Paper) Flower Shoppe is only open today and tomorrow (UPDATE: It’s now staying open through the weekend), David Stark Design will partner up with West Elm again later this year to create a holiday line that’ll be available nationwide.
Check out a few pictures from the party: