la roche-posay

Beauty Coach: Summer Skin Check

May 6, 2010 at 3:16 pm , by

m_100982147Every year, I attend dozens of summer skin care events to learn the latest research and sun protection news. La Roche-Posay’s SOS Save Our Skin event this week was particularly eye-opening…and hands on as they had dermatologists available for skin checks. The topic: skin cancer awareness. As the panel of dermatologists ran through the scary stats–did you know that one in five of Americans will get skin cancer?–it became crystal clear that we (myself included!) need to pay way more attention to our skin. I thought I was doing a pretty good job because I wear sunscreen every day and try to avoid the sun, yet my last skin check was over two years ago.

The good news is that 99 percent of skin cancer patients survive with early detection. So get that skin cancer screening you’ve been putting off. And check out www.SOSsaveourskin.com to learn more facts, post your own skin story and find free screenings in your area.

Keep an eye out for LHJ’s upcoming three-part series on “Say No to Skin Cancer”. It starts in the June issue with a dermatologist-approved detection guide. Part two in July looks at why some of us are addicted to tanning—and how to stop. And part three in August demonstrates how to check out your own skin to help stop cancer before it starts—including a video of our LHJ health director’s own recent skin check!