Ralph Lauren

A Shoppable Video Storybook from Ralph Lauren

August 19, 2010 at 3:47 pm , by

I love children’s books. Who doesn’t, right? Luckily my daughter, Sophia, and I tend to like some of the same themes: a little fashion (like Birdie’s Big Girl Shoes), great art (like Abuela), and imaginative kids (like Olivia). So, when I saw The RL Gang, A Fantastically Amazing School Adventure, I know she’d be as smitten as I was.

But The RL Gang is no ordinary book, it’s a completely shoppable video storybook featuring Ralph Lauren childrenswear. It’s a treat for the eyes (thanks to live action kids—adorably dressed, of course—against an animated background) and the ears (it’s narrated by Harry Connick, Jr. who my singing, piano-playing family just loves). It begins: “This is the story of a not so ordinary group of children who came to school and had a not so ordinary day.” The children go on an adventure thanks to “an incredibly incredible book” brought by their teacher, Professor Randolph Lattimer.

And here’s the bonus, after you enjoy the great fantasy story (and I’m sure you will), you can click to buy any of the kids’ clothing featured in the book. (I’m thinking about Zoe’s purple dress for my girls.) Love it so much you want a hard copy? No problem. You can order one here. Enjoy the story!


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