It’s human instinct to want to hole yourself up in a hot-hot shower for five hours when the temps outside get chilly. Warm water hitting cold skin just feels lovely (add L’Occitane Ultra Rich Shower Cream) to the mix and you’re in heaven). But according to Beverly Hills based dermatologist Stuart Kaplan, M.D., long, hot showers could be doing more damage to your skin than good. The longer and hotter a shower is, the more natural oil it removes from your skin, making it dry and itchy. Instead, take 10-minute (MAX!), luke-warm showers. Pat (do not rub!) your skin until it is just moist, and put on an emollient cream like Eucerin on to seal the moisture into your skin.