Discover Your Style Persona with a Little Help from TJMaxx

September 25, 2013 at 2:00 pm , by

Yesterday, T.J.Maxx invited some New York fashion editors to discover their style personas with the help of clinical psychologist and closetologist (um, hello, coolest job ever!) Dr. Baumgartner and celebrity stylist, Nicole Chavez.

Dr. Baumgartner used her ten years of experience as a psychologist and wardrobe consultant to develop six distinct style personas based on how women organize their closets, how they put outfits together, and how they shop.

After taking a short quiz, we were given our results (I’m a Trend Trailblazer!) and shown to our ideal closets. Mine was spot on! Dr. Baumgartner also used her expertise to decode celebrity stylist, Nicole Chavez’s look–she’s a Show-Stopper–no surprise there!

Now, TJMaxx is giving all of you the chance to discover your style personas! Take the quiz here and take a look at the closets below. Then, head to TJMaxx to find your favorite looks.

Closet Chameleon

Picture 1 of 6

No matter what she has on, this style persona is making a statement. She has a split fashion personality that may be buttoned-up by day and rocker by night.

Wear It Now Wednesday: Good Jeans

July 31, 2013 at 8:00 am , by

We noticed quite a few denim dresses while shopping the sales this past weekend. The statement piece is back in full force, and it could not be any easier to incorporate it into your wardrobe. We’re loving this sophisticated dark denim version with its embellished collar and fun pockets. Add a floppy hat, heart-shaped shades, and bright patterned wedges for a ladylike summer look, perfect for Saturdays in the city. The best part about this dress? It transitions into fall no problem. Throw on a (faux) leather jacket like this one to toughen up your style (and keep you warm when the weather starts to change). Invest in a neutral satchel – yes, this snakeskin print one still counts! – to carry around all your belongings. Then slip into some comfy suede booties, and you’re good to go.

Summer look: dress, Dorothy Perkins (or try this Target dress for $28), floppy hat, ASOS, sunglasses, Nordstrom, bracelet, Forever 21

Fall look: dress, Dorothy Perkins,  jacket, Oasis, bag, Rachel Rachel Roy, bracelet, C. Wonder, booties, Jessica Simpson

Make It Work

July 10, 2013 at 8:00 am , by

We’re halfway through summer, and, boy, is it hot. As much as we wish we could  lounge by the pool all day, we still have to go to work. Bring summer fun into the office with this easy ensemble. The classic pencil skirt gets a nautical-inspired update with this chic navy-and-white wrap version from Madewell. Pair it with a bright pink sleeveless blouse and you’re sure to stay cool. (Is the A.C. blasting in your workplace? Ditch your usual cardigan for a soft patterned scarf, which doubles as a shawl when you get cold.) Every working woman needs a fashionable yet functional bag, like this leather satchel, to tote her essentials to and from work. Slip on some Toms for your commute but step into these raffia-trimmed metallic sandals as soon as you arrive at the office. They’ll add a little edge to your look while the platforms make them easy to walk in.


blouse, Target, skirt, Madewell, scarf, Target, bag, Shopbop, earrings, J. Crew, watch, Nordstrom, bangle, BaubleBar, shoes, Nordstrom, sandals, Saks Fifth Avenue

Cream of the Crop

June 19, 2013 at 7:00 am , by

Crop tops aren’t just for 20-something festival-goers anymore. They’ve been all over the runways this year, and, believe it or not, you can wear them, too! The key to pulling one off is to keep the rest of your look simple and refined. If you’re going to play peekaboo with your tummy, be sure to cover your cleavage. This knitted crochet crop top does the trick. Pair it with a high-waisted knee-length pencil skirt, like this gorgeous floral one from Zara, so only a sliver of your stomach shows through. The look is super flirty, yet still classy and totally on-trend. Change up your accessories to take your outfit from day to night. A versatile crossbody bag and flat sandals are perfect for daytime, while gold spiked bracelets, a hot pink clutch, and strappy high heels give you just enough edge for a night on the town.

top, Topshop, skirt, Zara, crossbody bag, ASOS, flat sandals, Old Navy, bracelets, ASOS, clutch, Kate Spade, heels, Steve Madden

5 Style Tips Every Woman Can Learn from First Lady Michelle Obama

February 8, 2011 at 5:58 pm , by

Looking to revamp your wardrobe? Take some style cues from our First Lady, who’s the subject of Kate Betts’ new book Everyday Icon: Michelle Obama and the Power of Style. “I think people have forgotten that style is powerful,” said Betts, a contributing editor at Time. “Everybody can relate to beautiful colors or the way she presents herself, and I think she’s used her style to really connect with people.” We talked to Betts about some of the staples of Michelle Obama’s wardrobe, and why they can work for you, too.

1. Don’t be afraid to wear bold colors. “Michelle Obama has made color an expression of power so it feels more attainable by someone who might be afraid of wearing bold colors. People really notice you if you’re wearing a beautiful pink dress or turquoise cardigan.”

2. Your shoes don’t have to be high-heeled and painful to be chic. “High heels have gotten crazy over the past few seasons. When Mrs. Obama wears flats it’s not only about the fact that flats are back in fashion, but also that she’s wearing shoes that she likes.”

3. Keep your style fresh by taking fashion risks. “The risk that people talked about the most was when she wore a cardigan to meet the Queen. A lot of people thought she should have worn a jacket or something more formal. I think that was a perfect example of her saying, ‘This is who I am and the way I dress, and this is the way I feel great about myself.’”

4. Find your signature accessory. “I love the fact that Mrs. Obama wears a lot of floral prints and bold jewelry. She’s made that her signature.”

5. Mix in budget-friendly finds. “When Mrs. Obama wore JCrew gloves to the inauguration, most people could relate. It was a way of connecting to people and making herself very accessible.”

Gift Guide Giveaway: Win These Fashion & Beauty Gifts

November 15, 2010 at 6:00 am , by


Give a little pampering and holiday sparkle to the stylish ladies in your life (or the gals who need a bit of an update… hint, hint).  One lucky reader will score all of these lovely fashion and beauty gifts. Want to know more about each item? Check out our Stylish Gift Guide.

Enter to win by posting a brief comment below telling us why you’d like to win one of the holiday gift packages. Comments must be posted by 11:59 ET on Monday, December 20. We will randomly select one winner. Read the full rules here. Good luck!

Do-Good Deal: Cute Clogs That Give Back

June 16, 2010 at 11:12 am , by

Clogs are making a comeback this summer, and if you’ve been tempted to add a pair to your shoe collection, now’s the time to buy. For the month of June, 50 percent of all online purchases made through the Cape Clogs’ Web site,, will be donated to Hope in Bloom, a non-profit organization that plants gardens free of charge at the home of women (and men) undergoing treatment for breast cancer. (You can read about the founder, Roberta Dehman Hershon, and what inspired her to create Hope in Bloom here.) There are tons of styles and colors available; the silver ones shown here are calling my name…