The New Recruits

A Lady We Love on PBS Tonight!

June 15, 2010 at 1:56 pm , by

Krauel Heidi India HeadshotLast year we featured Heidi Krauel on the blog as a lady we love—we admired the work she did as a 2009 Acumen fellow in India. She focused on bringing LED technology to people in New Delhi who were still using kerosene lanterns at night, and her experience was documented for a film called The New Recruits, which airs tonight on PBS at 10 p.m. (check your local listings). The film follows Heidi and two other Acumen fellows who believe that capitalism can end global poverty, and it’s inspiring to see them work to make a difference. Today, Heidi is a principal at New Island Capital, a San Francisco-based investment company that seeks to accomplish environmental and social good. For more on The New Recruits, visit pbs.org/new-recruits.


Ladies We Love: Heidi Krauel

November 4, 2009 at 12:11 pm , by

Krauel Heidi India HeadshotIn 2008 Heidi Krauel left her job, steady salary and home in San Francisco to embark on a 10-month journey to New Delhi, India. As a 2009 Acumen Fund Fellow, equipped with degrees from Princeton and Stanford as well as experience on Wall Street, she worked in India with a company called D.Light Design to provide LED technology to people in New Delhi still using kerosene lanterns at night. Cameras followed the experiences of Heidi and two other Acumen fellows for The New Recruits, a new documentary that offers insight into how capitalism can bring social change to developing countries. Whether or not you agree with the film’s message, you’ll agree that Heidi’s eagerness to gain a better understanding of how to serve the poor through sustainable business is something to admire.

What makes me a lady: I surround myself with people that challenge me to be my best self at work and at home, and I know that there’s no bad day that can’t be made better by donning a fantastic pair of heels, some NARS lip gloss and enjoying a great glass of wine with friends.

Favorite guilty pleasure: A three hour Sunday brunch with lots of sparkling rosé followed by a Gossip Girl marathon on TiVo.

Three things on my life list: 1. Trekking in Bhutan. 2. Writing a book of short stories to recount my ridiculous life, love, and travel (mis)adventures. 3. Creating ways for people to invest in businesses that serve the poor as easily as they pick a stock or buy a CD.

If I could have a superpower, it would be: Insta-Empathy.  I would love the ability to make people understand each other’s values and perspectives instantly, so that cultural divides could be crossed and great ideas for effective partnerships could start to flow from the very start.

Ladies I admire: Ariane de Bonvoisin (CEO, First 30 Days), Jacqueline Novogratz (Founder, Acumen Fund), Penelope Douglas (President, Pacific Community Ventures) and Julia Child—women leaders that not only break through boundaries with their work, but also nurture a rich personal and spiritual life.

Is there a lady who you think deserves some of the spotlight? Tell us about her at ladieslounge@lhj.com and she could be featured in a future post!