February 23, 2010 at 4:57 pm , by Rachel Shippy
Remember Wonka candy from back in the day? Well they never really went away… but now the sweetmakers once known for such classics as Bottle Caps and Laffy Taffy are all grown up and rolling out their new line of premium candies called ‘Wonka Exceptionals’ – what a makeover! We caught up with the folks from Wonka at New York’s own candy wonderland, Dylan’s Candy Bar (fittingly) to try some of their new creations. Although we loved sampling while we were at Dylan’s (who doesn’t want to try new candy while sitting at a table made of gumballs?), our real field testing was conducted back at the office—do you think this means the Editors of LHJ might have a candy problem? The real fruit juice taste and sour finish made the Pomegranate Fruit Marvels my personal pick (the snozzberries taste like snozzberries!) but based on how quickly they disappeared from my desk, I think the Scrumdiddlyumptious Chocolate Bar (pictured) won the fan favorite thanks to its toffee, peanut, and cookie pieces scattered throughout.
With Wonka’s new ‘Feed Your Imagination’ approach, you can’t NOT feel like Charlie as you bite into a big bar wrapped in iridescent, zainy paper (the packaging is as much fun as the candy!)… plus there’s a chance of finding 1 of 10 golden tickets that Wonka is distributing behind the wrappers of their new ‘Exceptionals’ chocolate tablet bars and bags of minis. Rather than a trip to a chocolate factory, golden ticket finders win a trip around the world with their loved ones while thousands of secondary prizes are being awarded to those who find a purple ticket. If you want to start your hunt for a ticket now, ‘Wonka Exceptionals’ are available at Dylan’s Candy Bar, and will begin hitting stores nationwide on March 1st. Prizes or not, we had a great time trying Wonka’s new premium candies because they stay true to what we all love about the original story—it’s fun with a dash of fantasy.
Photos Courtesy of: Wonka / Debra Rothenberg