Mascara's New Magic
SPECIAL OFFER: - Limited Time Only!
(The ad below will not display on your printed page)


Mascara's New Magic

This reliable basic has gotten a well-deserved makeover. The result? Longer, lusher lashes for you.

For Volume

Maybelline New York Lash Stylist Mascara, $7.15
Effect: Voluminous and clump-free
Wand: The tiny, flexible bristles in this comb-style brush form a unique V, helping to lift and add loads of volume.
Formula: The fluid formula allows a smooth application, while a special olive ester makes lashes more pliable, thus easier to sculpt and define before they set.

For Polished Lashes

Chanel Inimitable Mascara, $38
Effect: Precisely polished
Wand: The cone-shaped rubber brush moves easily through lashes, offering the perfect amount of mascara, from root to tip.
Formula: A volumizing rice wax formula -- created to work with this new brush -- magnifies lashes, while beeswax keeps them glossy.

For Length

Clinique High Definition Mascara, $14.50
Effect: Long and dramatic
Wand: Thanks to its brush/comb applicator, you can expect superlong, clean-looking lashes. Use the brush to thicken and the comb to separate and style.
Formula: Lightweight thickeners and soft waxes lengthen without smudging.

Maximize Your Lashes

Try these tips from the pros.

  1. Makeup pro Bobbi Brown suggests gently lifting your upper eyelid with your finger while applying mascara for a better result.
  2. Since most women have less pigment at the tips of their lashes, makeup artist Jessica Liebeskind suggests applying that second coat of mascara only to the tips for a lengthening look.
  3. Instead of wearing eyeliner, concentrate the bulk of the mascara at the roots -- you'll get a similar effect with less product.
  4. To apply mascara to lower lashes without smudging, try this: First, wipe the wand on a paper towel to remove excess product. Second, use just the tip of the brush by holding the wand vertically while coating lashes.
  5. Apply a blue- or purple-tinted mascara to lower lashes. The subtle touch of color will make eyes appear brighter without being too dramatic, says Jane Iredale makeup artist Kevin Mendelson.

Originally published in Ladies' Home Journal, November 2006.