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By now, coloring your hair at home is a predictable ritual. You know it will take 30 minutes (not including styling time) and that your hair will be less healthy looking afterward. This is why the masterminds at Clairol, who created the first at-home hair color in 1956, went back to the drawing board and returned with Perfect 10 by Nice 'n Easy, $13.99, the first at-home kit to offer permanent color in just 10 minutes. Its key technology, aminoglycine, reacts mainly with melanin pigments in the hair while avoiding the keratin fibers that keep hair healthy. A new comb disperses color evenly and that familiar chemical stench has been replaced by a pretty floral fragrance. Finally, a leap forward for hair color!
Originally published in Ladies' Home Journal, March 2008.