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When it comes to blush, most women I know fall into two camps: they either can't live without it, or they shy away from it because they worry they'll look clown-like. I think everyone looks better with blush. It's the easiest way to look pretty, healthy, and radiant.
Picking the perfect shade of blush isn't rocket science. The right color should work with your complexion and look like your cheeks when you exercise or blush. If you have to work hard to blend your blush, the color is too dark or too bright.
Here are general shade guidelines:
Extra light/Porcelain skin: Pale pink or pastel apricot. Skip bronzer or brown-toned bush -- it will look dirty on your white skin.
Fair skin: Sandy pink tones.
Medium skin: Tawny brownish pinks.
Dark/Tan skin: Deeper brownish rose, plum, golden brown.
Deep skin: Dark or deep bronze or deep red -- if skin is very dark.
Blush comes in a variety of different formulas -- from powders to creams and gels.
Powders: These formulas work best on normal to oily skin. When applying powder blush, smile and sweep blush over the apples of cheeks. Blend color outward and upward into the hairline, then downward for the most natural effect. To keep from looking washed out in an hour, I like to add a pop of a brighter color just on the apple of the cheeks.
Cream or Gel: If skin tends to by dry, consider using a cream or gel blush. These formulas will also give you more of a dewy, natural look. The same basic technique applies when using cream and gel blush -- dot it on the apple of the cheek and use your finger to blend it up to the hairline and down.
Insider Hint: If your blush compact comes with a brush, toss it out. Chances are it's too short and narrow and will only give you stripes of color. A good blush brush should have a wide, rounded shape and angled sides.