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If your once-sparkling eyes have taken a turn for the dull, try these brighten-up strategies:
Strategy 1: Find your perfect concealer. Splurge on a department store brand so a salesperson can help you get the best match. Go for a concealer that's an exact match of your skintone or one slight shade lighter. Apply sparingly with a brush to undereye area (don't apply to lids -- it'll make your shadow crease!).
Strategy 2: Stick to light shadows. A dark color all over the lid makes eyes look small and sunken. Choose shades such as bone, taupe, or pale lavender. Contour with darker shades if you like.
Strategy 3: Moisturize under eyes. Dry skin under eyes makes the whole area look dull. Keep your eye contour moisturized with a light cream for the most luminous effect.
Strategy 4: Add a touch of shimmer. After you apply your makeup, dot a tiny bit of shimmery white or silver shadow right under your brow bone. It will cause the whole eye area to light up.
Strategy 5: Curl your lashes. It's makeup artists' favorite way to instantly open up eyes. Hold curler on lashes for about 20 seconds. Immediately follow with a coat of mascara.