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Going a bit darker usually suits most blondes more than going lighter does (a la Jennifer Aniston), so try out a semi- or demipermanent shade first before fully committing to it.
Hold On to Your Blond
Cleansing with blond-specific shampoos and their matching conditioners will help you love your color longer. (They are formulated with a gentler pH level than traditional versions.)
We like: John Frieda Collection Sheer Blonde Highlight Activating Shampoo with Light Enhancers, $6.50, and Suave Professionals Vibrant Blonde Shampoo, $2.49. Or try a glaze made just for blondes, such as Sunsilk Blonde Bombshell Color Boost for Blondes, $7.89, a cationic dye formula that binds to the hair for a visible change and fades after four washes.