SPECIAL OFFER: - Limited Time Only!
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Our slogan since the 1940s, "Never Underestimate the Power of a Woman(r)" became wearable in 1965 when it was made into a special-order Ladies' Home Journal apron pattern. A cover model posed in a floor-length version (with matching potholders) in October of that year; inside there were pictures of a shorter apron option and a form for ordering the "Never Underestimate" fabric. Patterns, with one yard of fabric, cost $1.98.