Companies That Care: Brands That Give Back
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Companies That Care: Brands That Give Back

 

Hard Rock Cafe
Mastering the Art of Giving

When it comes to doing good, the Hard Rock Cafe, well, rocks! Since 1991, the company has donated millions of dollars to a variety of causes through sales of its Signature Series T-shirt line. The restaurant chain "commissions" musicians such as Jon Bon Jovi, Shakira, and Bono to design the shirts ($15 to $28 each at hardrock.com/estore) and also allows the superstars to decide which charities will receive a portion of the proceeds.

Through the company's Ambassador Program, employees at the 139 Hard Rock cafes and hotel/casinos spearhead fundraising drives for their community. One sweet example: the Hollywood, Florida, Hard Rock staff bought candy and assembled 350 Easter baskets for homeless and hungry children.

The Hard Rock Shop
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