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These new powder, cream, gel, and pencil formulations are ripe for the picking.
From top to bottom:
A shimmery lilac is subtle, not scary: Make Up For Ever Aqua Cream in #18, $22
This gel liner comes with its own brush: Laura Geller Inkwell Eyeliner in Purple, $16.50
Looks neon in the compact but goes on sheer: Bobbi Brown Shimmer Wash in True Violet, $21
The fine tip makes it easy to be precise when applying: Mary Kay Eyeliner in Violet Ink, $12
Dries fast so apply it quickly -- it won't budge later: Maybelline Color Tattoo in Painted Purple, $7
Go deep for a shimmery smoky eye: L'Oréal Paris Infallible Shadow in Perpetual Purple, $8