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Sorry, but a swipe of liquid concealer just isn't enough. "When your eye area gets thin and hollowed, shadows are trickier to hide," says Ahnert. And don't kid yourself -- dark circles start higher than you might think. Use a small brush to apply a thick, creamy concealer in the inner corners, then dot it all across your eye hollow (don't be stingy!) and blend well.
Try: Laura Mercier Secret Concealer, $22