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"I'm always looking for ways to boost kids' grades," says the assistant principal at Lincoln Magnet School, in Springfield, Illinois. So Wickham began a "Get Good Grades Win a Car" contest. After convincing a local dealer to donate a car, she inspired 4,000 kids in three area high schools to improve their grades and attendance so they could qualify for a lottery. At the end of the school year the winning ticket was drawn and one motivated student got a new Toyota Scion iQ.