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Think of primer as the anchor to your makeup. "Primer makes the skin look smoother, prepares it for foundation, and helps makeup stay on longer," says Brigitte Reiss-Andersen, Sephora celebrity makeup artist. Apply to clean skin, smoothing all over the face as you would with a moisturizer, and then follow with concealer around the nose, on the eyelids, and underneath the eyes.
Trish McEvoy Even Skin Face Primer is oil-free and contains light-reflecting properties for a smooth finish.
Estee Lauder Ideal Light Brush-On Illuminator is a concealer that comes in a click-twist pen for easy application (no brush necessary!) plus features pearlescent powders to diminish imperfections.
Napoleon Perdis Pro Palette Correct and Conceal contains several different shades to reduce redness, uneven tone, or dark shadows.