These days, aliens are big business in Roswell. Restaurants serve alien-themed dishes. Souvenir shops let you pose with life-sized Martians. And little green people are painted on streetlights and in store windows.
Every summer, Roswell hosts the UFO Encounter, a festival commemorating the crash. Tens of thousands of sci-fi buffs, as well as cast members from shows like Star Trek, congregate to share the latest theories on what really happened 50 years ago.