Navigating the Cosmetics Counter

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More Counter Tips

6. Book a makeover. Most lines offer them free of charge, and they're a great way to try on colors and learn application techniques. It's best to make an appointment in advance, although if a counter is not busy, you may be able to get a makeover on the spot.

7. Ask questions. Sales associates are usually makeup artists or skincare specialists trained by the line they represent. They should know their products inside and out, from ingredients to application techniques, and be able to answer any questions you have about the products.

8. Don't be afraid to return. It may come as a surprise, but most counters and department stores will accept returns on cosmetics and skincare items if you are unhappy with a product. But use common sense: You're not likely to get your money back if you bring in an empty lipstick tube and claim you didn't like the color.

9. Befriend a sales associate. One of the best ways to get great service at a cosmetics counter is to develop a relationship with a sales associate. Ask for help from an associate whose style and look you like.

10. Mix and match lines. Contrary to what advertisers would like you to think, there's no specific benefit to using an entire skincare or makeup line from one company. Feel free to use a cleanser, moisturizer, and foundation from different lines!


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