40+ Beauty Problems and How to Solve Them

Dry Skin

Sonia Kashuk

Women's beauty and skincare needs change over time. But aging happens gradually and many women won't know when to make a switch. They'll fall in love with a particular product or routine that works for them, and still be using it 15 years later. In the meantime, their looks and beauty needs have evolved.

We all dream of a miracle in a bottle, but our obsession with being flawless is absurd. Wrinkles happen -- adding depth and character to the face. Aging is a natural and beautiful process that happens to all of us, and acceptance, not denial, looks better on everyone. But you can still embrace and enhance what you have, while downplaying some of the natural effects of aging.

Below, I have identified some of the most common beauty problems women over 40 face, and offer advice on how to make the most of your looks -- at any age.

As you age, skin gradually grows thinner, produces less natural oil, and renews itself less often. These factors all contribute to the appearance of fine lines and wrinkles, as the body's lack of oil makes creases more noticeable. The key lies with good skincare and hydration. First, drink lots of water -- all day, every day. Then, look for cleansers and other skincare products (toners, exfoliators, etc.) with moisturizing ingredients that will not dry the skin. I always moisturize the skin with a mini facial massage before applying any makeup.