125 Years of Ladies' Home Journal: Beauty

Beauty coverage in Ladies' Home Journal has addressed everything from how to wear velvet bands in one's hair in 1919 to how to cope during a stocking shortage in 1942 (hello, leg makeup!). We debuted our first regular beauty column in 1929, advising readers on the secrets of a successful permanent wave, among other topics of the day. Read on for more about the beauty trends, treatments, and products that influenced generations of American women.

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May 1930 cover
Dynevor Rhys

Cover Chic: Red Nails

Bold, bright red nails graced our cover in May 1930.


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