Color Your Hair at Home with Confidence

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STEP 3: Keep Color Bright

Should I use color-boosting shampoos, conditioners, and other treatments?

Yes, it's crucial. Such treatments are packed with extra-hydrating ingredients such as shea butter and protein to replace lost moisture. By following a regimen that includes products specifically formulated for color-treated hair, you will be able to maintain that first-day vibrancy for even longer.

For daily use: John Frieda Luminous Color Glaze, $9.99, utilizes a blend of mild dyes and shine-enhancing silicones to condition and add shine. Use it after shampooing and conditioning. Available in Sheer Blonde, Brilliant Brunette, or Radiant Red formulas.

For weekly use: Dove Advanced Color Care Reviving Mask, $5.99 each, strengthens color-treated hair. Goldwell Color Glow Color Mousse, $16.50, in five shades, maintains your color's vibrancy.

As needed: Redken's Blonde Glam Color-Activating Treatment, $13.95, wakes up blond tones, while Clairol's Natural Instincts Shine Happy, $6.99, revives any existing color. Use it in the shower like a shampoo; wait 10 minutes and follow with conditioner. Available in March.

Continued on page 4:  HELP! How to Fix a Color Disaster


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