By Richard Eisenberg
There's more to cosmetics giant Mary Kay than pressed powder and pink Cadillacs. "My grandmother, Mary Kay Ash, was committed to enriching women's lives," says Karen Rogers, vice president of the Mary Kay Foundation board. As part of that commitment, the company has contributed more than $18 million over the past nine years to domestic violence shelters and programs across the country. Mary Kay is also taking a stand against teen dating abuse, partnering with the nonprofit Break the Cycle to sponsor the Ending Violence classroom DVD. In December 2008, the company helped launch a national online campaign encouraging lawmakers to legislate domestic violence prevention education in schools.
Customers help make a difference too. This year Mary Kay will continue their Beauty That Counts initiative, donating sales proceeds from select shades of their Creme Lipstick to help support victims of domestic violence.