Companies That Care: Brands That Give Back

By Richard Eisenberg

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Smiles Across America

Brightening Kids' Smiles

Trident has long been known as a gum that helps fight tooth decay. In 2008, the company committed to donate $1.5 million over three years to Smiles Across America, a nonprofit that provides dental care to children in underserved communities. Trident's donation also helped fund dental clinics in Dallas and Los Angeles; plans are in the works to help open four to six more locations in other areas by 2012. These initiatives are all part of the company's ultimate goal: to give the 16.3 million children in the U.S. who aren't receiving dental care the healthy smiles they deserve.

Originally published in Ladies' Home Journal, December/January 2010.


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